Smart Digital Marketing For IV Therapy Clinics
It’s been 5 months since I started managing digital marketing strategies for an IV therapy clinic in Texas, and we’ve already seen some major wins that are helping drive more business and move toward their lofty growth goals for 2025. Curious to hear what’s working? Here’s how we’re making an impact:
1. Accurate Conversion Tracking Is Essential
One of the first things we tackled was fixing conversion tracking. Originally, the clinic was tracking the start of the booking process as a conversion, but starting a booking doesn’t mean someone actually made an appointment. So we adjusted the booking process to ensure we could track actual booked appointments - a true revenue-driving goal.
This shift gives us real insight into which marketing efforts are turning visitors into paying clients. And it lets us optimize campaigns toward users who actually convert, not just click around.
True, efficient growth is impossible without clean tracking.
2. New Website to Fix a Clunky User Experience
The original site had many friction points that made the booking process frustrating, and if users feel stuck, they bounce. So we partnered with a web design agency to kick off a brand new website build (currently in progress) to streamline the user journey, fix the booking flow, and be a more helpful resource to new customers. While this is still a work in progress, we have high expectations for the impact this will have on conversion rate.
Improving user experience = more conversions, plain and simple.
3. Google Search Campaigns Over PMax (Performance Max)
Performance Max campaigns have their place, but they’re not always the best fit for service-based businesses. These campaigns rely heavily on AI and serve ads across every possible placement - many of which aren't ideal for driving high-quality leads. And if your conversion tracking is off (as mentioned earlier), the campaign starts optimizing for the wrong actions. Once that happens, it’s tough to course-correct, especially if there’s a long history of bad data guiding the algorithm. By turning these campaigns off and focusing the ad budget on Search, we could:
Reach more users actively looking for IV therapy services
Control which searches our ads show up for
Conserve budget by preventing waste on low-intent or irrelevant traffic
This helped us stretch the budget and improve overall ROI as we pivoted into a new strategy for the company. Pmax can come later when we’re ready to do more brand awareness and higher funnel advertising with cleaner data history.
4. Google Keyword Strategy Shifts
The client initially wanted to target only specific IV treatments (like NAD+ or Myers’ Cocktail). But the truth is, many people don’t search that way. We launched a campaign targeting broader terms like “IV therapy near me” or “IV drip clinic,” and it’s now the top-performing campaign in the account, often by both volume and efficiency.
Just like someone looking for new running shoes might just search for “shoe store,” these users are looking for a place, not a specific treatment.
Choosing these keyword targets resulted in more volume, better cost per lead, and more booked appointments.
5. Ad Copy That Hits the Pain Points
Most IV therapy clients are dealing with symptoms: fatigue, brain fog, hangovers, migraines, dehydration.
So instead of just listing services, we rewrote ad copy to speak directly to their needs:
Fast symptom relief
Feel better fast
Same-day appointments available
Immediate results
Custom solutions
This approach helped our ads resonate more with our target audience and improve CTR.
6. Expanded Location Targeting
We expanded our Google Ads targeting radius, knowing that many IV therapy customers are willing to drive for the right service. This gave Google more room to work with, helped us find more ideal customers, and increased volume without sacrificing efficiency.
7. A Strong SEO Foundation
Alongside Google Ads, we’ve been building a much-needed stronger SEO presence by:
Optimizing on-page content
Adding more informational and educational content
Improving site indexation
Enhancing Google Business Profiles
And more to come!
SEO is a long game, but in this case, results were immediate. The first 5 months of engagement have been 5 of the 6 highest organic traffic months the site has ever seen. These early wins are laying the foundation for sustainable growth beyond paid ads.
Want More IV Therapy Clients?
If you’re an IV therapy clinic looking to grow your business and attract more clients, Clicks By K has proven success in this space. We don’t just run ads - we build systems that actually bring in new business.
Let’s grow your clinic. Reach out today to get started.
