When you’re a solopreneur or a very lean small business, what we’re really asking is how to get a steady stream of customers when there’s no budget. Brand awareness is important, and so are overall reach and meeting new people. But when you’re my size small, you’re trying to build a customer treadmill. How do you meet people and get them to give you money?

I often hear from potential clients that their Google Ads campaigns are working great and driving tons of leads. But when they follow up and try to move to next steps, nothing happens. The phone number doesn’t work, the email bounces, or the person is looking for a service the business doesn’t even offer.

We know it’s hard to find a good digital marketing agency when there are so many to choose from. So we’re sharing the top reasons our clients have been happy to work with us, what makes us different, and why clients stick around.

If you have a Google Ads account, you know all about the Google account reps. They love to spam your inbox with catastrophic messaging about how your campaigns are “missing out on conversions” or need “immediate attention.” They also love to taut themselves as “strategic partners” when they are no such thing.