Have you been seeing your Microsoft Ads account start serving more and more impressions on the audience ad network? Are those impressions resulting in clicks that cost money but don’t result in conversions?  I recently had a terrible experience with Audience...

One very important thing to consider when you’re spending money on advertising is the user experience on your website. You don’t want to be shelling out tons of money sending users to a site with a confusing check out process or difficult navigation to find anything....