Google Ads For a Painting Company

We’ve been managing Google Ads for a local painting company for 9 months and have successfully helped them increase their ad spend from $3K to $11K while profitably driving booked appointments from potential customers. Here are the steps we took to improve on their existing Google Ads strategy when we took over the account. 

Improved Conversion Tracking

When we started the relationship, they were only tracking the button clicks leading to the third part booking site as a conversion. We directed them to track actual bookings instead, which involved updating the booking process to allow for tracking to occur. Since making that change and updating their conversion setup, we have a much truer picture of how the account is actually performing. We can tie booked appointments directly back to the ads we’re running and we know which campaigns and keywords are responsible for them. This is vital for optimizing any account.

Optimized PMAX Setup

Their Performance Max campaign was driving conversions but there were quite a bit of spam/irrelevant leads coming from it, so the actual value was muddied. By adjusting the settings to improve who saw our ad, as well as adding more negatives to block irrelevant traffic, we were able to cut down on the poor traffic and drive better quality leads instead. 

We also reduced reliance on this campaign type by shifting more of the budget over to Search campaigns, which are more reliable in driving quality leads. PMAX is now more of a supplemental strategy instead of the entire strategy, which is typically how we run our client accounts. 

More Consistent Oversight

Their team was too busy to keep an eye on how Google Ads was performing day to day, which resulted in wasted spend and inefficiencies. We are regularly monitoring the account for ways to optimize, cut out wasted spend, and increase lead volume. This consistency means we’re calling out problems before the client discovers them, we’re addressing minor issues before they become major budget-wasters, and identifying opportunities while there’s still time to capitalize on them. 

If you run a home service business and need help getting your Google Ads account to drive consistent quality leads so you can keep your sales team busy driving more business, contact us or book a consultation today!